Kimberly Briley
Graphic designer in education and nonprofit
Branding Coordinator at Fort Worth Independent School District, 2022-current. Previously freelanced for the District for 6 years.
Freelance designer since 2012
Bachelor of Science in Visualization from Texas A&M University College of Architecture, 2009
Expert graphic designer, visual communicator, and problem solver working in school marketing for 8 years, making magic out of mess for my clients at lightning speed. Excellent critical thinking and analytical skills. (I ask the WHY.) Proactive, relentless, imaginative, meticulous. InDesign expert. Spreadsheets for everything.

Career Highlights
Voter-Approval Campaigns: I branded the past three campaigns for Fort Worth Independent School District. My work includes: logo and brand concept; all printed marketing materials including multiple brochures, mailers, and flyers; print and digital newspaper ads; graphics for the website, social media, and promotional videos.
1. The 2017 Bond proposal (Commitment to Graduating Students: College and Career Ready) passed with 70-80% voter approval, for nearly $1 billion to renovate high schools and update classroom technology. 2017 Bond
2. The 2020 Voter-Approval Tax Ratification Election passed with 52% voter approval, for $66 million annually. The project received a GOLD STAR AWARD in the category of Image/Identity Package (More than 40,000 students) from TSPRA (Texas School Public Relations Association), 2021. 2020 Tax Rate Election
3. The 2021 Bond proposal (Commitment to Classrooms) passed one proposition worth $1.2 billion for the construction and renovation of middle schools. 2021 Bond
Annual Reports from 2016 to 2021 for Camp Fire First Texas, an early childcare provider and childcare educator, as well as a summer camp program. I get to have a lot of fun with these reports! 2017 | 2018 | 2019 | 2020 | 2021
Back to School Campaigns each fall for Fort Worth ISD in 2019, 2020, and 2021. 2019 | 2021
Billboards for Fort Worth ISD, six designs displayed in 40 locations across the city. Gold Seal Marketing Campaign
Staff Ride Books: Highlighted Fort Worth ISD JROTC's military history trips in six photo books. For each trip, I sorted/edited a few thousand photos and a couple dozen student essays to craft an impactful photo narrative of the lessons students learned about our nation's history. This work won three awards from the Texas School Public Relations Association from 2016 to 2018. JROTC Staff Ride Books
Campus Promotions: I have designed pop-up banners, yard signs, vinyl banners, light pole banners, t-shirts, and much more for Fort Worth ISD's many campuses, as well as materials for Pre-K enrollment promotion, and online marketing materials for the high school Athletics program during that weird almost-in-person time of Covid when games were being broadcast online. I also created branding and marketing materials for most of the Pyramids, which are all the schools that funnel into each high school, to help foster Pyramid pride in their future High School all the way down to Pre-K. Pyramid Branding
Vehicle Wraps (vans, buses and trailers) for Fort Worth ISD's STEM, Gold Seal, and Gifted & Talented programs. Vehicle Wraps
Elementary School Mascots: a new owl for an elementary school and a new wildcat mascot for another school based on a sketch submitted by the campus. I've cleaned up some messy mascots for many other campuses as well! Owl | Wildcat
Document Templates for educators to use who do not have access to design programs - styling documents and social media graphics in Word, Powerpoint, and Lucidpress. I have become a bit of a Microsoft Word super-user!
Marketing Materials for Camp Fire - In addition to their Annual Reports, I have also designed new evergreen brochures and flyers, a new course catalog, and a very fun and CandyLand-inspired map of how to become a childcare professional using Camp Fire's education track. Camp Fire Marketing Materials | Pathways Map
Wholesale Product Catalogs for a home decor company and 3D mockups of product displays.
Gardening Book: Edited and designed a 150-page instructional book and eBook about growing food in Texas, written by my gardening mentor. Then I crowd-funded, self-published, distributed locally, and sold the book on Amazon. The Unconventional Edible Garden
Bachelor of science in Visualization from Texas A&M University in College Station, 2009
I believe I was the first person to ever graduate with a B.S. in Visualization, since they changed the entire degree in my super-senior year and my name is early in the alphabet! The program has changed quite a bit, but back then it was a mix of architectural history, design, and hand-drawing / CAD; "real-life" 2D and 3D design studios; computer modeling and animation; a study-abroad semester to study even more architecture in Germany; and some art electives to round things out.
Skills and Proficiencies
Photoshop, InDesign, Illustrator, Acrobat, Wordpress, Microsoft Word, Excel and Powerpoint.
I am a clear communicator, a fast learner, independent, a problem solver, analytical, an out-of the-box thinker, objective and receptive to feedback, friendly and approachable, detail-oriented, extremely observant, a fairly good writer and copy-editor, and also over-the-top organized (way too many spreadsheets and Apple Notes...).
Experience with children: 3 years as a Montessori preschool teacher, infant to 5 years old. Montessori Academy of Colorado in Denver and Angel Montessori School in Fort Worth, Texas.
I am an Enneagram 5 with a 4 wing and an INTP. I have been learning the enneagram since 2010! I love to figure out how people tick so we can communicate and work together more effectively.
Texas School Public Relations Association (TSPRA)
Image/Identity Package: Gold Star Award in 2021 for Fort Worth ISD's Tax Rate Election Campaign. 2020 Tax Rate Election
Booklet: Gold Star Award in 2018, Silver Star Awards in 2017 and 2016. These awards were for three of the six promotional books I created for Fort Worth ISD's JROTC program. JROTC Staff Ride Books
Best in Show: Artfest, Texas A&M University Visual Arts Committee, 2008. Katrina, 2:49 looped video. Katrina
President’s Endowed Scholar: Texas A&M University, 2004
National Merit Scholar, 2004
The Other Stuff
While at Texas A&M, I was a member of the Memorial Student Center (MSC) Visual Arts Committee for three years - serving as Art Resources Executive my junior year and Committee Chair my senior year. We operated a small art gallery in the MSC to bring new art exposure opportunities to the student body and hosted an arthouse film series. I attended the MSC's annual Leadership Conference and, as Chair, met weekly with the Arts & Entertainment Programming Council to present new programs for approval, led our committee meetings, inspected artwork for insurance purposes, and guided committee members in installations and deinstallations.
DIY Music Event Production and Promotion, by the name Happi Productions: I organized several all-day art and music festivals at my home to raise money for various charitable causes. I even won a couple of awards from the Fort Worth Weekly - Best BYOB Venue in 2015 and Best Nontraditional Music Venue in 2014. During this time I was also volunteering at a record store, for an annual zine festival, and booked bands / ran the PA system / designed posters / promoted shows on social media for a few bars around town on the weekends. I occasionally book a show if I feel the urge (last one was in 2020), but I am mostly very retired now.
Urban Farmer: I worked/volunteered for a handful of organic farms from 2008 to 2010 (including living on a berry farm for a whole summer). I worked at a small urban farm and grocery store in Fort Worth every Saturday from 2015 to 2018, where my mentor taught me to garden using permaculture techniques. I crowd-funded, designed, and self-published a gardening book, which was her life's work and needed to be finished ASAP. Then I helped to start a community garden in Fort Worth's Southside neighborhood in 2021.
I have traveled a lot and have friends all over the country! I lived in Denver for two years and volunteered with a couple of homeless outreach organizations - Denver Homeless Out Loud and the Denver Catholic Worker.
I've been sewing since I was four, knitting since twenty-four, played clarinet in a few musical ensembles in college (eight movements of Mozart in the same semester, would not do that again). I love to cook and ferment food, especially veggies from my garden. I am what they refer to as "well rounded" - you name it and I have probably done it!
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