Branding, interactive InDesign catalog, yard signs, flyers, Adobe Express templates, signage, web graphics and web design, social media graphics
Gold Seal refers to the specialty schools and programs in Fort Worth Independent School District which require an application and allow the student to transfer schools.
Fall 2025:
3,478 applications within the window of November 8, 2025 to January 9, 2026
20% of applicants were new to the district.
21% of applicants applied the day of the Expo, which was the 2nd highest day-of count.
70% of Gold Seal engagement occurred after the Expo.
Visitors spent two times longer on the Gold Seal website and catalog pages than the average visit on any other page.
Yard Signs, flyers, and handbills/bookmarks for 2 choices/enrollment concepts
Digital catalog optimized for mobile phones
Social Media
School Map
Website Design (Finalsite)
Adobe Express Templates to make campus flyers
I used InDesign's new Express integrations to make 26 unique bilingual flyers which were easily edited by campus staff.
My team then added Spanish to the back page of the flyers and printed them for the Gold Seal Choices Expo.
Below are the blank templates that I started with, followed by completed flyers and Adobe Express screenshots.
Library of Gold Seal assets and blank flyer backgrounds as static images
Library of all school mascots, which is used in many district projects
Project of flyers completed by campus staff
A family at the Expo speaking with a campus staff member and holding flyers.
Fall 2024:
I had been involved with the marketing campaign for many years, although this year we switched things up a bit. We switched from a physical catalog to digital and updated the brand.
Branding
We had previously used a more "academic" feel, with navy, red, and gold. In the context of our entire district's rebranding, I redesigned the logo and color scheme to liven up the energy. I introduced one of our new brand colors, classic blue, as well as a version of our old red as an orange-pink gradient and a fun, punchy lime.
Electronic Roadside Marquees
Catalog
The catalog was not printed this year, as it has been in the past. I designed a document that is perfectly sized for viewing on a phone, or the full spread view looks great on a desktop computer. The document is highly interactive, with buttons to other sections of the catalog all throughout. I believe this increased our engagement by quite a bit.
I have been proofreading and fact checking the catalog for the past two years. It is a giant project to receive new updates each year and be sure we are communicating accurately. This year's catalog was a bit of a departure organizationally as well, as I moved some sections around to make more sense with the navigation buttons. Schools did not have their own page in past year's, but a digital catalog means we can take up as much space as we want! So everyone got their own page. In the future, I'd love to expand even more so schools can provide more customized content.
From mid-October 2024 to the end of the year, the catalog stats were:
● 8,738 reads
● 5,275 clicks within the document
● 7:11 minutes average reading time
● 61% phone, 39% desktop
(Catalog file is coming back here soon; subscription link broke)
Print pieces
Among the many marketing materials were flyers for 25 campuses, summary bookmarks of all programs, and a flyer sent to all 8th graders about associate degree opportunities.
My coworker used my assets to design yard signs, flyers, and an email blast.
Flyers for 25 campuses, bookmarks with abbreviated info for all schools and programs
Website Graphics
I created graphics and designed the webpages for the campaign within the limitations of our service, Finalsite.
Social Media
Carousel graphics
Expo Signage
